By Philip Rayner
A different number of assets for all these learning the media at college and pre-university point, this ebook brings jointly a wide range of fabric together with ads, political cartoons and educational articles, with helping remark and clarification to explain their significance to Media experiences. additionally, actions and extra analyzing and learn are recommended to aid kick begin scholars' autonomy.The e-book is geared up round 3 major sections: studying the Media, Audiences and associations, and is edited by way of an analogous academics and examiners who introduced us the highly winning AS Media stories: the basic advent. this can be a terrific better half or standalone sourcebook to aid scholars interact significantly with media texts - its key good points comprise: additional interpreting feedback a entire bibliography an inventory of internet assets.
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Additional resources for Media Studies: The Essential Resource
Characters are constructed in a narrative; they are collections of character traits. When we say that a character in a ﬁlm was ‘complex’ or ‘well developed,’ we really mean that the character was a collection of several or varying traits. A rich character such as Sherlock Holmes is a mass of traits (his love of music, his addiction to cocaine, his skill in disguise, and so on). On the other hand, a minor character may have only one or two traits. In general, a character will have the number and kind of traits needed to function causally in the narrative.
A character’s movements may simultaneously represent some (dramatic) piece of action and indicate his or her frame of mind, habits or livelihood. For example a man who walks with a rolling gait is probably a sailor and one who has a swagger might be a cowboy. A woman in ads is often represented indexically by bits of her body – hips, eyes, head, hands or legs – which signify not only in themselves but also her whole being. They can also signify a commodity – lipstick, eye make-up, shampoo, nail polish, tights, etc.
Thus she turns herself into an object – and most particularly, an object of vision: a sight’ (Berger in Vestergaard & Schrøder 1992: 81). This is a somewhat negative interpretation of the centrality of women on the covers of magazines. However, Bignell sees that ‘while the cover image is for a woman to look at, it is constructed with reference to a wider social code in which being feminine means taking pleasure in looking at oneself, and taking pleasure in being looked at by men’ (my italics, Bignell 1997: 71).