Download Marketing Performance : Messen, Analysieren, Optimieren by Maik Hammerschmidt; Gregor Stokburger PDF

By Maik Hammerschmidt; Gregor Stokburger

Advertising and marketing functionality size als Kennzeichen eines modernen MarketingWertorientiertes Kundenmanagement und Markenmanagement company price administration client worth KundennutzenBrand price MarkenstärkeKundenzufriedenheit und KundenloyalitätMessung des Kundenwertes, Markenwertes und UnternehmenswertesMessung der Auswirkungen der Marketingaktion auf den FinanzmarktAusgewählte Instrumente zur Steuerung/Optimierung der Marketingeffektivität und -effizienzData Envelop research DEA als modernes tool zur Effizienzanalyse im MarketingFallstudien und Anwendungsbeispiele

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Additional info for Marketing Performance : Messen, Analysieren, Optimieren

Sample text

DM x 6% = 0,75 Mio. DM Umsatzrendite (3) Entgangener CLV: 0,75 Mio. DM x 8 Jahre = 6,05 Mio. 300 Durchschn.

000 DM = 12,6 Mio. DM Entgangener Gewinn: 12,6 Mio. DM x 6% = 0,75 Mio. DM Umsatzrendite (3) Entgangener CLV: 0,75 Mio. DM x 8 Jahre = 6,05 Mio. 300 Durchschn.

DM Umsatzrendite (3) Entgangener CLV: 0,75 Mio. DM x 8 Jahre = 6,05 Mio. 300 Durchschn.

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