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By Sun Jung

This publication investigates the transcultural intake of hybrid South Korean masculinities in modern South Korean pop culture. It makes a speciality of the japanese middle-aged girl fandom of an actor -- Bae Yong-Joon (aka. Yonsama) -- the center classification Singaporean lady fandom of a pop-star Rain, and the Western on-line cult fandom of a movie, Oldboy.

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Extra resources for Korean Masculinities and Transcultural Consumption: Yonsama, Rain, Oldboy, K-Pop Idols (TransAsia: Screen Cultures)

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However, the colony is becoming imperialist and is establishing itself as an empire. What are the implications of the new kind of imperialism associated with the colonized empire? ” In contrast, the imperialism as exemplified by Hong Kong movies emerges at the margin of the world system, and occurs primarily within third-world countries. ” (1998: 125) Lii argues that the form of marginal imperialism articulated by Hong Kong cinema is different from the original imperialism emanating from the Western core.

Further, gender is instituted through the stylization of the body and, hence, must be understood as the mundane way in which bodily gestures, movements, and enactments of various kinds constitute the illusion of an abiding gendered self. (1988: 519) Here, Butler argues that sexuality and gender are culturally constructed through the repetition of stylized performances of gender in time. These stylized bodily performances, in their repetition, establish the appearance of an essential and naturally given gender.

This bishõnen image has repeatedly appeared in pastiches and been commodified by various regional pop-stars, in the course of which this image has evolved to eventually create the “shared imagination” of pan-East Asian soft masculinity. Second, BYJ’s wen masculine image, in relation to the nostalgic “shared imagination” of Confucian tradition, also embodies mugukjeok soft masculinity. Here, postcolonialism is evident from the “retrospective” and “nostalgic” ways in which Japanese fans embrace the wen masculine image of BYJ.

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