By Catherine Johnson, Rob Turnock
“This intriguing publication is going to the guts of an artistic advertisement and public carrier tradition - it exhibits why ITV concerns and the way it was once made to paintings so good. a major contribution.” Professor Jean Seaton, collage of Westminster “This is a precious addition to stories of ITV's heritage and programming...” Tom O'Malley, Professor of Media stories, collage of Wales, Aberyswyth, and Co-Editor of Media heritage. due to the fact breaking the BBC’s monopoly in 1955, ITV has been on the centre of the British tv panorama. To coincide with the 50th anniversary of the 1st ITV broadcast, this available booklet bargains quite a number views at the complicated and multifaceted background of Britain’s first advertisement broadcaster. The publication explores key tensions and conflicts that have motivated the ITV carrier. Chapters specialize in specific associations, together with London Weekend tv and ITN, and programme kinds, together with Who desires to be a Millionaire?, Upstairs Downstairs and Trisha. The participants convey that ITV has needed to tread an uneasy line among public carrier and advertisement imperatives, among a pluralistic local constitution and a countrywide community, and among renowned attraction and caliber programming. A timeline of key occasions within the heritage of ITV is additionally incorporated. ITV Cultures presents a well timed intervention in debates on broadcasting and cultural background for lecturers and researchers, and a full of life advent to the background of ITV for college students and common readers. participants: Rod Allen, urban collage; Jonathan Bignell, college of examining; John Ellis, Royal Holloway, college of London; Jackie Harrison, collage of Sheffield; Jamie Medhurst, college of Wales, Aberystwyth; Matt Hills, Cardiff college; Steve Neale, college of Exeter; Helen Wheatley, collage of interpreting; Sherryl Wilson, Bournemouth college.
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Additional info for ITV Cultures
All of the existing contracts were renewed in 1964, with the exception of Wales (West and North) Television (see Medhurst in this volume). Meanwhile, new networking arrangements were agreed in the summer of 1963 to attempt to restrict the effective oligopoly of the Big Four on networked programmes, which led to the cessation of the affiliation system. The impact of this legislation in practice was relatively limited as the Big Four continued to dominate networked programmes, and it certainly did not create the ITA's desired free competition for programme supply.
Amongst a range of recommendations to counter this, Peacock proposed that the BBC and ITV increase the number of programmes that they commission from independent producers. Furthermore, and perhaps more radically, Peacock recommended that the ITV franchises be put to competitive tender and allocated to the highest bidder. While the levy had been introduced in 1964 to reduce the profits gained by the ITV contractors from the scarce national resource of the airwaves, the Peacock Report argued that it provided no incentive to the companies to economize in costs.
London: Bodley Head. Goodwin, P. (1998) Television under the Tories: Broadcasting Policy 1979±1997. London: British Film Institute. Hand, C. (2003) Television Ownership in Britain and the Coming of ITV: What do the Statistics Show? pdf (accessed 10 June 2004). Horsman, M. (1999) Tomorrow's world, Guardian, 29 November. Jenkins, C. (1961) Power Behind the Screen: Ownership, Control and Motivation in British Commercial Television. London: MacGibbon & Kee. MacDonald, B. (1994) Broadcasting in the United Kingdom: A Guide to Information Sources, 2nd revised edition.