By Arnoud De Meyer
Major alterations are occurring in Asia which recommend that innovation may be the significant engine of destiny financial development within the sector, really in China and India. This booklet attracts upon sizeable study and interplay with senior managers in Asia and argues that powerful innovation in Asia would require particular methods of coping with innovation that might be varied from current versions and ways
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Extra info for Inspire to Innovate: Management and Innovation in Asia
1999, ACER Mobile Systems Unit, INSEAD case study, European Case Clearing House. B. , 1991, Product Development Performance, Harvard Business Press, Boston. , 2003, Experimentation Matters, Harvard Business Press, Boston. 9 For more information on this, see De Meyer et al. cit. G. , 2002, Factors that Influence Technical Communication in Distributed Product Development: An Empirical Study in the Telecommunications Industry, IEEE Transactions on Engineering Management, 49(1): 45–8 for a more recent overview.
Asian companies need to have an extremely long and sophisticated marketing arm to be able to tap into the intimate market knowledge that is needed to develop new products or services. There are sophisticated local markets in development. Singapore, Hong Kong or Taipei offer lots of opportunities for designers. ‘Hand phones’ (the local English for a mobile telephone) are indeed that: take a short walk through the streets of Asian capitals and you will see hundreds of young and not so young texting on their mobile phones, sometimes at amazing speeds.
Downloading ring tones is the best business activity for mobile phone commerce in France. Who would have been able to predict that teenagers would be prepared to pay up to one euro to download an original ring tone? Only a quick reaction to an emerging and unpredicted demand will help the innovator in this case. Lose contact with the clients and your magnificent breakthrough will be doomed. In a competitive world where complete originality and genius are rare, good marketing is the innovator’s most important weapon for success.