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By Larry L. Duetsch

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Electric Power: From Monopoly to Effective Competition? William G. Shepherd 200 Page viii 9. E. Frech III and Lee R. Mobley 216 10. Hospitals: New Payment Schemes and Hospital Behavior Sean Ennis 238 11. Local Telephone Service: A Complex Dance of Technology, Regulation, and Competition Ingo Vogelsang and Glenn Woroch 254 12. Motion Pictures: Competition, Distribution, and Efficiencies Stanley I. Ornstein 292 13. S. S. S. S. S. S. S. S. S. S. 2 VHS vs. S. S. S. S. economy, like that of other nations, is large, complex, and ever-changing.

Cottrell's study of microcomputer platforms Page xviii examines the role of network externalities and technological change in the evolution of software competition. Although there has been a great deal of volatility in the ranking of leading firms during the industry's rapid development, microcomputer platforms have now become standardized. Microsoft's position in the industry is daunting and is not about to become less so. In the future, as applications focus more on content rather than technique, the market for them may become more competitive.

BM (c) 10 9 8 7 6 5 4 3 2 1 BM (p) 10 9 8 7 6 5 4 3 2 1 To my wife, Patricia, for bearing a number of personal costs associated with this project Page vii Contents List of Tables and Figures ix Preface xv Acknowledgments xix PART I. COMMODITIES AND MANUFACTURING 1 1. Automobiles: Overtaking an Oligopoly John E. Kwoka jr. 3 2. Beer: Causes of Structural Change Douglas F. Greer 28 3. Broilers: Differentiating a Commodity Richard T. Rogers 65 4. Pharmaceuticals: The Critical Role of Innovation Larry L.

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