Download IdeaWise: How to Transform Your Ideas by Steve Rivkin PDF

By Steve Rivkin

Книга IdeaWise: how you can rework Your principles IdeaWise: how you can rework Your IdeasКниги Менеджмент Автор: Steve Rivkin, Fraser Seitel Год издания: 2002 Формат: pdf Издат.:Wiley Страниц: 256 Размер: 1,3 ISBN: 0471129569 Язык: Английский0 (голосов: zero) Оценка:An easy-to-understand and easy-to-implement approach for developing new principles and new productsThis publication blows the lid off the so-called "idea professionals" by way of demystifying the production of significant new recommendations. It bargains readers the way to examine their company's present services so that it will remodel them into new rules. recognized and revered authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a spot the place innovation is born from present principles reworked and manipulated in artistic how you can produce new items and company options. Examples of equipment defined contain: What are you able to mix with an present inspiration? What are you able to adapt? how are you going to placed a product to different makes use of? What are you able to put off? . . . and masses extra.

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What to do? The corporate objective was to stimulate sales with a new ice cream flavor. The challenge? Invent that delicious new flavor. Now, the traditional route to corporate ice cream creativity would mean a planning retreat in a warm climate for the marketing team. There they would have a chance to lap up ice cream lore, and to ask each other such intriguing questions as, I 45 46 Thomas Edison Was Right If I were the color magenta in a box of Crayola crayons, what would I taste like? Then, they could commission a roomful of chefs to whip up exotic flavors.

Like Mr. Carnegie, Leopoldo Fernandez Pujals also liked somebody else’s rules—namely, Domino’s Pizza and their home delivery idea. As more women began entering the workforce in Spain, this Cuban American marketer sensed Spain’s growing appetite for fast food. So he invested $80,000 to start a pizza delivery service in Madrid. Now, TelePizza boasts $294 million in sales, employs 13,000 workers, and has 760 outlets in eight countries. Inspiration from Paris Andy Garvin liked what he found in Paris.

Get a Grip Information on almost everything is already out there. Let’s say you’re toiling away at LeadingEdge ImageWorks. Your job is to design a new bottle for a new beverage. And, you’ve just loaded a nifty new design program into your Power Mac G4. Man oh man, you’ve got computing power for three billion calculations per second! With that kind of velocity, you’ll have a zillion design concepts before the boss even asks how . . Hold on, Picasso. Why don’t you first redirect all that computing muscle into a search engine?

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