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By Andrew Mair (auth.)

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Instead, and in part because it was a latecomer, Honda has tapped into the parts-making networks built up by other major companies, Toyota and Nissan especially. On the other hand Honda systematically aids its suppliers to improve their product Honda at Home Base 41 and process innovation capacities, vital in the quest to bring new products to market as quickly as possible. Many Westerners think that the typical geographical pattern of the automobile industry in Japan is Toyota City, the spatially concentrated manufacturing complex on the outskirts of Nagoya where nearly all Toyota factories are located in one small area.

3. Enjoy your work and always brighten your working atmosphere. 4. Strive constantly for a harmonious flow of work. 5. Be ever mindful of the value of research and endeavour. Mr Kume's Vision of Honda R&D 'Honda R&D presidents each developed their own approach while in office. Tadashi Kume was known while he was president (1977-81) for his cryptic expressions. He used to say that the keys to Honda R&D success were 'madness', 'an old fox', 'moon rockets' and 'the gods'. The research personnel at Honda R&D must have an irrepressible pioneering and innovative spirit.

Sinclair, Collapse and Survival: Industry Strategies in a Changing World, London: George Allen & Unwin, 1983; Karel O. Cool and Cynthia A. 1, 1985, pp. 1-22; Michael A. Cusumano, The Japanese Automobile Industry: Technology and Management at Nissan and Toyota, Cambridge, Mass: Council on East Asian Studies, Harvard University, 1985; Knuth Dohse, Ulrich Jiirgens and Thomas MaIsch, 'From "Fordism" to "Toyotism"? 2, 1985, pp. 115-46; George Maxcy, The Multinational Motor Industry, London: Croom Helm, 1981; Stuart Sinclair, The World Car: The Future of the Automobile Industry, London: Euromonitor, 1983.

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