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By Joseph P. Forgas

This booklet bargains a finished evaluation and integration of the latest study and theories at the position of impact in social cognition and lines unique contributions from best researchers within the box. The functions of this paintings to parts corresponding to scientific, organizational, forensic, future health, advertising, and ads psychology obtain designated emphasis all through. The ebook is acceptable as a middle textual content in complex classes at the function of impact in social cognition and behaviour or as a reference for these attracted to the topic.

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Extra resources for Handbook of affect and social cognition

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Determined by the positive or negative properties of the total stimulus situation" (Griffitt, 1970, p. 240). 2011 11:51:11] next page > page_11 < previous page page_11 next page > Page 11 (1971) showed that mood-congruent effects on social judgments can be elicited as a result of prior exposure to happy or depressing films, suggesting that liking and attraction for another person "is a positive function of the subject's affective state" (p. 40). In later experiments, Gouaux and Summers (1973) demonstrated mood congruence in judgments using manipulated interpersonal feedback to induce good or bad mood in participants.

2011 11:51:14] next page > page_14 < previous page page_14 next page > Page 14 Kirby; and Trope are somewhat closer to this latter position. Many other researchers, however, espouse an essentially interactionist position in which neither affect nor cognition is seen as primary or dominant. The key research question then becomes exactly how do these two basic response systems interact and influence each other? ; Harmon-Jones; Erber and Erber; and Suls present examples closer to such an interactionist conceptualization.

The "new look" studies pioneered by Bruner (1957) and his colleagues were among the first to show convincingly that feelings, values, and preferences inevitably influence even simple perceptual judgments. More recently, researchers concerned with naturalistic memory phenomena also acknowledged that affective states play a critical role in how people remember realistic social information (Neisser, 1982). By the early 1980s, the time was ripe for affect once again to occupy center stage in psychological theorizing.

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