Download CIM revision cards Marketing Planning 05 06 (Official CIM by marketing Knowledge PDF

By marketing Knowledge

Designed particularly with revision in brain, the CIM Revision playing cards supply concise, but basic info to help scholars in passing the CIM assessments as simply as attainable. a transparent, conscientiously based structure aids the training method and guarantees the foremost issues are coated in a succinct and available demeanour. The compact, spiral sure structure permits the playing cards to be carried round simply, the content material as a result continually being to be had, making them necessary assets irrespective of the place you're.

Features similar to diagrams and bulleted lists are used all through to make sure the major issues are displayed as basically and concisely as attainable. each one part starts off with an inventory of studying results and ends with tricks and counsel, thereby making sure the content material is damaged down into possible innovations and will be simply addressed and memorised.

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Key measures such as quality, production, sales 3. e. identifying performance indicators and measures and analyzing findings 4. e. revised forecasts or sales targets, increasing advertising, etc. 34 Hints and Tips n Ensure you are clear on the differences between corporate, business and marketing objectives and strategies n You may be required to develop an outline marketing plan stating marketing objectives, outline strategy statements and a detailed tactical marketing mix n Remember marketing objectives must be SMART – this is essential n You are expected to understand the importance of segmentation and the different segmentation options available to you, including linking them to targeting and positioning n Part A of the exam paper, which is the mini-case study, tested different aspects of the marketing planning process n The senior examiner for the subject has suggested that this will be an ongoing theme throughout all exam papers, therefore ensure you are comfortable with it n When undertaking a tactical marketing plan, ensure you include the 7 Ps of the marketing mix, not just the 4 Ps n Do not just describe budgeting, but be prepared to select an appropriate budgetary process for a given scenario.

Achievable objectives n Incremental budgeting – is where the budget is based upon an incremental rise on budgetary expenditure per year, in line with predicted growth in the forthcoming year n Competitive parity – is where the budget is set, based on spending the same percentage as competitors within the same industry n Judgemental methods – this is where budgets are developed, based upon the judgement of managers most directly involved in the future of the business REMEMBER - You must be able to describe a budgetary process and evaluate it in context of a given scenario!

E. e. ensuring high-level of spins offs in promotions, optimizing cost effectiveness, advertising, merchandising and promotional incentives Personal Selling Personal Selling – An interpersonal communication tool which involves face-to-face activities undertaken by individuals, often representing an organization, in order to inform, persuade or remind an individual or group to take appropriate action, as required by the sponsor’s representative Responsibilities of the marketer in supporting the sales team: n Provision of market information and competitor intelligence n Provision of potential leads n Client history/database information n Financial reports – Dunn and Bradstreet n Provision of appropriate promotional materials Objectives of personal selling n Provision of sales aids, promotional plans and incentives n To increase sales turnover n To reduce the number of clients with minimum viable orders n To reduce the costs of sales n To increase the number of distribution outlets MARKETING PLANNING 47 PROMOTIONAL OPERATIONS Hints and Tips n Ensure that you can link the organization perspective of the marketing mix with the customer perspective.

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