Download Careers in Marketing and Market Research, 2005 Edition: by WetFeet PDF

By WetFeet

A profession in advertising and marketing or marketplace examine makes a worthwhile problem for these whose artistic genius is matched by way of their analytical acumen. For these attracted to advertising careers, this WetFeet Insider consultant explores the possibilities inside of and past the patron items undefined; what it takes to prevail; commonplace profession paths; and the way to navigate the recruiting strategy like a professional expert.

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Extra info for Careers in Marketing and Market Research, 2005 Edition: WetFeet Insider Guide (Wetfeet Insider Guide)

Example text

Unless you bridge the knowledge gap and let people in on your marketing thought processes, your career success may be limited—don’t expect to be appropriately rewarded for your contributions until those around you fully understand why they are so valuable. By Company Industrywide generalizations often fail when it comes to specific companies. Take for example major toymakers; they’re consumer goods companies, but not all of them are conservative. Your best cue about the culture of a company’s marketing department may not be its industry segment or market position, but rather its physical layout.

Ask assistant brand manager to modify design, sticking to current color scheme. 11:30 Check in with ad agency about to cast all-important role of mom for series of commercials. Recall that new research findings show more affluent moms identify with older women; advise agency to look for an older actor than the one they cast last time. 12:00 E-mail from brand assistant. Have I looked at budget projections and actuals yet? After lunch, I promise. 1:45 Back to conference call with heads of sales, new product development, and market research on sales of peanut butter in squeeze bottles (patent pending).

An internship in a reputable ad agency and work on a few important accounts will get you started as a creative specialist, and from an ad agency you can leap to the corporate side. As an entry-level nonprofit fundraiser, your successful efforts on annual fund drives and other “asks” may win you a job as a development coordinator soliciting major donors and corporate sponsorships, which can in turn lead to a development director position. At a service firm, you may be able to segue from the front lines of sales or client management into the marketing department, where your firsthand knowledge of the customer could prove helpful in CRM efforts.

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