Download Brands: The Logos of the Global Economy by Celia Lury PDF

By Celia Lury

Manufacturers are far and wide: within the air, at the high-street, within the kitchen, on tv and, even perhaps in your toes. yet what are they? the logo, that time of connection among corporation and purchaser, has develop into one of many key cultural forces of our time and probably the most very important automobiles of globalization. This booklet deals a close and leading edge research of the logo Illustrated with many examples, the ebook argues that manufacturers: * mediate the provision and insist of goods and prone in an international financial system * body the actions of the marketplace by way of functioning as an interface * converse interactively, selectively selling and inhibiting verbal exchange among manufacturers and shoppers * function as a public forex whereas being legally secure as deepest estate in legislations * introduce sensation, features and have an effect on into the quantitative calculations of the marketplace * arrange the logics of worldwide flows of goods, humans, photos and occasions. This e-book could be crucial studying for college students of sociology, cultural experiences and intake.

Show description

Read Online or Download Brands: The Logos of the Global Economy PDF

Best international business books

Product Standards, Exports and Employment: An Analytical Study (Contributions to Economics)

This booklet makes an analytical learn of implications of the hot set of non-tariff limitations which are drawing close at the exports of the constructing nations within the cover of caliber rules and environmental criteria. It argues that during the current period of globalization, with technological revolution within the West elevating the call for for skill-intensive, excessive value-addition and top of the range items, export-led progress will not be a poverty-reducing method within the brief run.

Ethics and Cultural Policy in a Global Economy

Sarah Owen-Vandersluis severely examines methods to cultural coverage in the worldwide financial system. This research faucets into the growing to be debate on moral idea and foreign Political economic climate. It demanding situations the normative positions of nationalists and welfare economists, sooner than constructing an alternate communitarian ethics for cultural coverage in an international economic system.

The World Trading System: The Uruguay Round and Beyond

This ebook describes the alternate negotiations referred to as the Uruguay around which happened within the context of the GATT and which ended in the institution of the area alternate association on the finish of 1994. The publication features a short precis of the historical past of the negotiations and GATT ideas in each one case, yet focuses extra at the result of the negotiations themselves.

Extra resources for Brands: The Logos of the Global Economy

Sample text

Indeed, in Chapter 3 this selectivity will be understood in terms of the performativity of the brand as an interface, a two-way, asymmetrical exchange of information. Moreover, while a particular experience is held to be at the heart of the brand, this experience is something that the company is held to have earned (see Chapter 4 for further discussion of the notion of brand relationships). ’ The implications for ownership and use of this identification of the lived experience of the brand as a property will be further explored in Chapter 5.

In this model, the account planner, whose role is to act as a representative of the point of view of the consumer within an agency, coordinates the various other aspects of the advertising process. : 19–20). In the United Kingdom—and to some extent elsewhere—this attempt was associated with the rise of what was called ‘creative advertising’ in the 1980s and 1990s (Lash and Urry, 1994). This genre of advertising not only promoted the use of new forms of consumer research (especially lifestyle research, attitudinal and motivational research and psycho-demographics), but also aimed to construct for consumers an imaginary lifestyle within which the emotional and aesthetic values of the product were elaborated (Nixon, 1997:195).

Uk) In the 1980s, a famous slogan for what was then called British Rail—‘We’re Getting There’—was widely known to be as much a message to those who worked for this much-maligned service as to its passengers (or customers, as they have since come to be known). Elements of the visual identity of the brand British Rail were also part of an organisational strategy to change working practices. The brand may thus be seen as one of a growing number of devices to monitor and control the performance of the employee, including productivity monitoring, video surveillance and so-called active-badge systems.

Download PDF sample

Rated 4.39 of 5 – based on 47 votes